How to Know If You’re Pricing Your Services Correctly & What Your Numbers Say

Pricing your services or products can feel like a guessing game—especially when you’re wearing all the hats in your business. But getting your pricing right is one of the most important decisions you can make. Why? Because the right price doesn’t just attract customers—it ensures your business is profitable, sustainable, and growing in the right direction.

Here are a few key questions to ask yourself:

1. Does Your Price Cover the Cost of Running Your Business?

It’s easy to forget how many hidden costs go into running your business. Beyond materials or time, you need to account for:

• Software subscriptions

• Equipment or tools

• Insurance

• Marketing costs

• Taxes

• Your own salary

If you’re not regularly reviewing your expenses, you might be undercharging without realizing it.

2. Are You Making a Profit?

Revenue is not the same as profit.

A healthy business needs a buffer—not just to survive, but to thrive. Profit allows you to invest in better tools, grow your team, take time off, or simply give yourself a raise.

A bookkeeper can help you break down your numbers, so you can clearly see what’s left after your expenses are paid. If you're barely breaking even, it’s time to rethink your pricing model.

3. Could the Business Run Without You?

If your pricing is based solely on how much you personally can produce, you’re creating a trap. A scalable business should be able to run without you doing every single task. That means your pricing needs to factor in what it would cost to pay someone else to do the work—whether that’s a freelancer, assistant, or full-time employee.

If your prices can’t support that yet, it’s a sign you’re undercharging.

4. Should You Raise Your Prices?

Many small business owners fear raising prices—but often, your clients value you more than you think. If you’re delivering high-quality work, excellent service, and helping clients achieve real results, you deserve to be compensated fairly.

Raising prices can also help you:

• Work with fewer but better-paying clients

• Avoid burnout

• Create a more stable business model

• Invest back into your growth

Before making changes, it’s smart to look at your numbers first—so you can justify the increase and communicate it clearly.

How a Bookkeeper Can Help

You don’t have to figure this out alone. A professional bookkeeper can help you:

• Track your expenses

• Calculate your profit margins

• Run reports on your financial health

• Make informed decisions about your pricing

At Bueno Bookkeeping, we help business owners like you understand their numbers so you can price confidently and sustainably. Don’t guess—know.

Let’s Talk About Your Numbers.

Ready to get clear on your pricing? Book a consultation today at www.buenobookkeeping.online and take the guesswork out of your business finances.